TechStyle co-founders and co-CEOs Don Ressler and Adam Goldenberg set out to redefine the fashion e-commerce industry and have since done quite a remarkable job of it. The two are driven by passion combined with fun and interaction with their customers making their products even more accessible. The company is the parent company of JustFab, FabKids, Fabletics and ShoeDazzle. They know how to spot and set trends in the ever-changing industry thus build an exceptional brand and hence growing their business. JustFab is referred to as a ’unicorn’ by the media since it was esteemed at $1 billion by investors making it Silicon Valley’s most sought-after achievement.
At the age of 15, Adam founded his first company, Gamers Alliance, which he sold three years later to Intermix Media. He then quit high school and moved from his hometown to join Intermix as the vice president of strategic planning. He was later on promoted to Chief Operating Officer which made him the youngest COO of any publicly traded company. During this time, he met Don Ressler, an entrepreneur and brand building specialist who had also sold his company FitnessHeaven.com to Intermix Media. They became fast friends, and when Intermix got acquired by News Corporation, they set up their company and created an e-commerce brand incubator platform, Intelligent Beauty. Which is an industry leader? As they established numerous brands ranging from health to beauty market leaders, the hypothesized a new kind of modified shopping experience that would exist online. They combined social dealings with pioneering fashion but at affordable prices.
After the success of Intelligent Beauty, the two went ahead and created TechStyle in 2010 which was originally JustFab.Inc. The brand focused on online fashion retailing by bringing a new perception of handbags, fashion equipment, shoes, jewelry, and denim. The brand offers subscription services to everyone who wants to shop at a discounted price. TechStyle greatly relies on data-driven marketing which enables more engagement with the customers hence creating brand loyalty. They made the decision to have their headquarters in El Segundo since it was near the international airport, was close to the beach and had a lot of space when they decided to expand. The company received funding from Us venture capital firm Matrix Partners then later received more from Rho Venture and Technology Crossover Ventures that facilitated the expansion of operations across the globe.