Equities First Holdings has gone into the UK because that is all part of their plan to help their company grow. They know that they need to go to new countries and economies to offer loans that will help their clients, adn they are certain that they can give people the best loans based on their unique business model. The business model is really interesting because they do not force information about of their clients when they apply. All the information that is required from the client can fit on one application, and it will help them get their loans funded.
The UK market is very different from others, and Equities First has made sure that they can get people into the offices and offer them better loans. The helpful offices that people visit will be the best place to get a loan in the UK because they provide so many more options.