Many organizations have rivals that they would rather do without. Sports teams have rivalries that could potentially upset their season, some school kids have rivalries with other students and Tinder, the online dating site, has a rivalry Bumble. Whitney Wolfe is the leading figure at Bumble, but she used to be a team player at Tinder. Now, that she’s running her own show; Tinder wants to shut her down once and for all. Wolfe refuses to victimized by Tinder. As a result of her actions, she is now being sued by Tinder’s parent company Match Group.
The basis for this law suit has to do with Bumble’s network technology. Bumble is a unique dating site that puts women first. On this site, a man cannot approach a woman for anything at all. Once a guy joins Bumble, he has to wait until a woman approaches him to start a conversation. This site also allows women to “friend zone” guys as well. They simply have to employ the site’s BFF feature to accomplish this task. Even though the site is designed primarily for the advantage of females, it is doing quite well. There are 22 million people using Bumble.
The execs over at Tinder and Match Group realize that Bumble is quickly becoming a premiere online dating venture. They wanted to buy Whitney Wolfe’s organization for $450 million dollars. She said no to their offer. She even wrote a blog about “swiping left” to Tinder and Match Group. The CEO does care for all of the headaches and problems this company has caused in her career. Remember that Wolfe left Tinder after being sexually harassed and experiencing gender discrimination. She sued her former company in a lawsuit and won. Since that time, Tinder has been coming back against her.
A rivalry does exist between Tinder and Bumble. Tinder wants Bumble to stop using its patented technology which Bumble denies this claim. Whitney Wolfe wants to be free from Tinder’s harassment of her company. Both sides are a part of a rival that they probably wish never existed at all. Whitney Wolfe and her Bumble team members are hoping that this rivalry with Tinder will eventually become a thing of the past.