Luiz Carlos Trabuco Cappi’s Triumph with the Bank of Bradesco

     Luiz Carlos Trabuco Cappi achieved a lot with Bradesco. During his era, he was recognized as not only an executive but also a leader. Luiz came along way to join Bradesco which he eventually turned into a success. Bradesco was found by Amador Aguiar who also happened to serve as first president.

Luis served the company as the fourth president after succeeding his other three predecessors. Luiz Carlos maintained the top seat for 9 years since 2009. He, however, had served in numerous minor positions prior to this appointment. Through this, he had a chance to prove his leadership skills hence rising from a mere clerk to numerous top positions.

Luiz Carlos was born in Marilia, Brazil. As young and ambitious youth, he worked hard with his education. He received a post-graduation in socio-psychology at the School of Sociology and Politics of Sao Paulo. Later on, he joined the faculty of Philosophy, Sciences, and Letters of Sao Paulo. After his graduation, Luiz Carlos Trabuco Cappi’s leadership journey began right away. He found a job as a clerk at the Bank of Bradesco. While at only 17 years of age, Luiz Carlos rapidly rose to other diverse position wherein 1998, he was assigned the position of executive managing director.

Luiz Carlos Trabuco Cappi also served as Bradesco’s executive vice president. In 2003, he was assigned the position of the executive manager of Bradesco before eventually taking over the presidency. Bradesco had suffered a fall in sales over its last seasons before Luis took over. Since he had worked all along within the company, Trabuco managed to see the weaknesses of his predecessors that led to various setbacks to the bank. He, therefore, pledged to work with possible strength to improve on them.

On acquiring the top sit, Luiz Carlos Trabuco Cappi immediately interchanged the management of Luis. He then acquired the HSBC bank both with a motive of recovering all what Bradesco had lost previously. In a period of only six years, Bradesco managed to restore its top position in the market shares. Besides, Bradesco assets also doubled, where it rose from 32 billion to about 78 billion respectively.

Luis’ presidential era left many wondering how he could have been able to achieve such success. In addition to his achievements, the bank of Bradesco, for the first time, maintained a 27% return on equity rate. In addition, there was also a massive 26% to 35% rise in Bradesco’s participations in the group results.

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