If you do a lot of shopping online for your apparel, you may have run across the website JustFab. JustFab markets and sells some of the hottest new designs both for casual and formal attire for women on YouTube. They also have Fabletics, which sells workout and athletic wear for both women and men, as well as FabKids for young children. What makes JustFab special is they offer their apparel at discounted prices compared to their competitors, and make the shopping experience rich with social interaction features. But it was the unlikely ideas of entrepreneur, Adam Goldenberg that made JustFab possible.
Adam Goldenberg hardly knew anything about fashion before he started, but he was skilled at social media marketing when it first became a big trend. He actually started out in the marketing and PR industry when he was only 15 years old. He built a website for gaming enthusiasts called Gamer’s Alliance, and in three years Intermix Media bought it out. Intermix Media was the parent company of MySpace’s founders, and they liked what Goldenberg could bring to their company, so they hired him to come there when he was only 18 years old. While still only 20, Goldenberg became Intermix Media’s Chief Operating Officer, the youngest ever to do so for a publicly traded company. But even more so, Goldenberg would meet another aspiring entrepreneur, Don Ressler who would become his friend and business partner.
In 2005, Don Ressler and Adam Goldenberg decided to leave Intermix Media and start up their own company. They weren’t exactly sure what to go into, but they decided it would be the fashion retail industry. It was a bold move as neither of them really knew anything about fashion, but they did their research, marketed a few brands, and in 2010 launched JustFab.com. What made this company special was that Goldenberg and Ressler were willing to try new things in thee way they ran it.
They held various functions for new styles to be shown, and with the help of various fashion consultants, they were able to attract a couple popular names to the brand. Probably the most popular figure to enter the JustFab world was Kimora Lee Simmons, a model who’s had a huge fan following, and became JustFab’s creative director on digitalexperience.nrf.com. But even more so, Matrix Partners’ Josh Hannah also came on-board with JustFab, liking the potential they had and raised venture capital funding to help their operations expand worldwide.