Lori Senecal is a Sought-after Leader in Sales and Marketing

Businesswoman Lori Senecal has achieved wild her success over the course of her career and has been recognized as one of the women who have helped pave the ways for other women in business and as leaders. Lori Senecal is working at Crispin Porter & Bogusky as the Global Chief executive officer of the corporation.

When asked about how she has achieved such success, Lori Senecal always credits her upbringing and her older siblings who have served as role models in her childhood. Lori Senecal believes that true leaders have what it takes to succeed because of a proper upbringing and an affinity for honesty and learning.

Lori Senecal achieved a degree in Sales and Marketing from university and doe straight into her career in business. Over the years Lori Senecal demonstrated an innate talent for leading teams and projects into success and received several promotions.

In 2003, Lori Senecal launched the marketing unit for young adults called TAG Ideation. The unit was successful as Lori Senecal applied her innovation skills and expertise in multinational marketing. Over the years Lori Senecal has worked with a vast number of leading global corporation such as Nestle, Staples, Xbox, Weight Watcher’s, Molson, InBev, Nabisco, and many other global brands. Lori Senecal has worked at Coca-Cola as well as its Global Accountant Director.

According to GCReport, from October 2005 till 2008, Lori Senecal served at the Worldwide Communications Group Inc. as the Chief Marketing Officer of the global corporation. Lori Senecal was responsible for the efficient marketing of the business and was a leader in a vast number of projects.

In 2009 Lori Senecal started working at the Kirshenbaum Bond and Partners. There, she served in leadership positions such as Partner, President, and Chief executive officer. Afterwards, Lori Senecal was a part of the MDC Partenrs Inc for a year until 2015. She was Director and Chief executive officer of the corporation.

Lori Senecal assumed her current position in 2015. In April that year, she took up another job as well and so she became Director of Advertising Council, Inc. Lori is working both positions and has a track record of enhancing everything she touches.

Read more: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/

The Qi Group’s Vijay Eswaran Sees His Company Rise To Global Fame

The global approach to business is not something that is often associated with the direct sales industry, but the QI Group under the leadership of CEO and founder Vijay Eswaran has become one of the world’s best respected and recognized companies. QI was formed in 1998 in Malaysia and has quickly spread its reach across Asia and various parts of the world, particularly with a move into India that has seen a large amount of the manufacturing process for the products of the group moved to the country in a bid to capitalize on the success it has achieved on the Indian sub-continent.

One of the major reasons for the success of the QI Group has been the willingness of Vijay Eswaran to work with new technologies and e-commerce platforms that have added a new dimension to the work of members of the direct sales industry. Thinking outside of the traditional direct sales industry box has paid high dividends for the QI Group and Vijay Eswaran after the company made its first steps into the market by specializing in precious metals when the rights to sell coins commemorating the 2000 Sydney Olympics were awarded to the company and proved a great success.

The global approach of the QI Group is something Vijay Eswaran is rightly proud of as he discusses the many different ways his company is also looking to give back to the people of Malaysia and the wider world; Eswaran’s company has always had an eye on the use of green energy and practices, such as the paperless way the company is run and its extensive use of solar power. In the 21st century, the next level of development will be seen for the QI Group when the QI City is completed that will include the current university run by Vijay Eswaran’s company that will soon be joined by shopping options and an extensive medical system.